“Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in…” — Sonia Simone, “Why Content and Social Media Are a Powerful Match”

“A strong foundation increases the value of everything you do.” Aaron Wall, discussing SEO strategies.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

“SEO is knowing what the search engines want and giving it to them… so hard they f***ing bleed” Dave Naylor

“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” Duane Forrester

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” Bryan Eisenberg

Twitter is like hugging. Just becuase it’s hard to measure the return on investment doesn’t mean there isn’t value there. Tony Hsiesh

“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” Gene Grabowski

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” Tim Ferriss