This brings us to a situation where we need to align our efforts and win the game between 2 different important parameters.

TRUST : Transparency and good rapport with our ideal clients/customers so that they will be able to see you as the viable solution for their problem/need.

NEED : The real source of their problem and fundamental reason why they are seeking the solution.

If you think deeper, in offline world The trust factor can be accomplished  easily  but there is a challenge in connecting with the real need of people without meeting with them face to face.

In fact it is even more challenging to connect with the real need of people all over the world if you  don’t have a established network of people to take care of this responsibility.

Unfortunately  the puts a limit on many businesses in terms of how big and how fast they can grow.

In online world it makes easier , faster and more effective for any business owner  to grow and profit faster by playing globally and reaching out to ideal prospects and customers.

The single biggest reason is  Internet provides “CRITICAL LEVERAGE” in terms of
• a. Market Research
• b.Understanding The Need (Through Search Engines, Forums and Social Media)
• c. Price Comparision (Review Sites)
• d.Brand Analysis
• e.New Technology and Social Media ( Transparency and Trust)

It is a creating an entire new realm of opportunities as well as business dynamics which has never anticipated before.

In today’s age,  even a small player can win the trust of an ideal customer and fulfill their needs  in shortest possible time because of the power of traditional and mobile internet.

Hope this gives you a clear understanding about how you can identify your unique leverage for generating profit from the internet and grow fast while  offering your products and services all over the world .

In my next post I am going to discuss about how you can  make your  online business sustainable and grow rapidly while overcoming all possible road blocks you currently have .

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This post was guest blogged by Gaj Subudhi of superstarsmarketing.com, A site dedicated to helping people establish themselves as a superstar in their personal and business life FAST
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The first time around I released this video to a select group of 15 paid attendees and the second time to my “King Of Blogging Workshop” attendees. Al together only 25 people have seen this video. The video is pretty old, but the content on this is priceless.

Most recently I was planning to buy a website and I had to go back into my archives to find & watch this video. If you are internet marketer of any magnitude this video will come extremely handy. The big thing I talk about here is the three level validation. How the website has to pass all three levels of validation before you even plan on making a bid. Just cashflow and subscribers are not enough

I strongly believe in the idea of buying into an existing business. This video completely supports that.

Do leave a comment..

Some reason the controls on this video are not working. sorry you cannot fast forward or pause it.

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Things are changing every day and there are more distractions and challenges  coming into our life because of  our  social and economic conditions.

I think it is imperative for us to pay attention to the current situation and do whatever is necessary to grow our business and make money online while helping our clients and customers in best possible way.

If you look around, you will see  that getting information about anything is becoming easier day by day and we have too much of information flowing into our life in many different directions.

It is getting harder  day by day to keep up with it and  more importantly it is becoming a even bigger challenge to pick and choose the right source of  information which will be the best solution for our  current need.

No matter what, It must help us eliminate our actual pain or frustration without wasting our time, attention and emotional energy.

I am going to share a  proven principle  called “Ziff’s Law” which is going to give you  a totally new perspective about  how you deal with the above challenge and build the trust  and rapport with your audience  and have them come to you again and again  irrespective of all the competition out there.

Zipf’s Law  says :

With limited time and opportunity to experiment, your ideal clients intentionally narrow their choices to those who are at the top.

After spending enough time and doing some really good amount of testing on my part I have come up with some answers to the following questions which might come to your mind as it did to me.
• What does it mean to you?
• How can you apply it into your own make money online  venture?
• What is the best  way to  incorporate into your own business?

Here is what I found based on my study as well as all the experiments and test I have done so far.

No matter what business you do , you will have to position yourself as an expert in some specific segment  of business that will create an impression for your audience to consider your as their ultimate solution in stead of your competitors.

If you consider the business of making money online as a case study, all your audience want is to generate some extra cash consistently  while having total  freedom and control over their time and decisions in life.

As a solution provider, our role is to take the responsibility of  their need or desire and come up with a solution which will work for them irrespective of their geographic, demographic and psychographic situation.

That means, we will have to take all the pain and hard work necessary to create  solution  which involves a lot of trial and error and make it available to them in a simple and easy to understandable format so that they will not go through all the pain and frustration you had to go through.

Now comes the third question ,how your customers or clients can incorporate it into their own business and position them correctly.

Just to make simpler for you  to understand and  implement it into your own business I have classified all solution providers  into 3 categories.

• a. Enabler
• b. Enhancer
• c. Implementer

If you  pay close attention.

All these 3 words represents  some sort of role.

Being an enabler you are enabling a sale, that means your role and responsibility is to enable a sale and make money doing it.

Enhancer means your role is to enhance the features, functionality or user experience of an existing solution and get paid for doing it.

The third word was an implementer which means you have taken a role of doing all the hard work to implement the solutions, systems or programs out there and proved yourself as the successful example of something and made it work and ultimately you get paid because of it.

Unless  fit yourself into any of these roles and do it with due diligence  it would be hard for you to make money online and see the desired results.

I strongly recommend you to analyze your business and see what is your role and which category do you belong to.

Next step would be to establish yourself as the ultimate authority in whatever role you decide to  fit in.

Understanding your role and responsibility will allow you to achieve clarity and create a measurable goal and help you focus your time, money and efforts in right direction.

In fact this will help you channel your emotional energy and attention to your ultimate goal and create a passion inside you to break all the barriers and help you win in your business and personal life.

In my next post I will be discussing a fundamental difference between the online and offline world and why it is so significant in your journey of making money online.Stay tuned..

Looks like times are changing, individuals and big corporations alike have started making proven revenues via social media sites like
Facebook and Twitter. Recently Dell generated $1 million dollars revenue just from Twitter.

Perry Belcher says.. In the near future Social Media Marketing Revenues will far surpass all other online marketing by 10X to 20x times easily.

Perry is a master of paid traffic and social traffic. I met Perry about 2 years ago at a live seminar in Austin for the first time, where he blew everyone away with his Pay per Click Traffic Strategies.

There after Perry has went to create many marketing systems most famous one being the Social Media Mastery system.

While there are many other social media marketing systems that have been created and launched, not a single program has specifically in clear terms has addressed how anyone can make money from social media.

No one thus far has empathetically, practically and without any hesitation shown to the world a proven, replicable system that can create revenues from social media. Looks like everyone it trying but no one is able to systemize it so far.

You agree that, a huge follower list on twitter and a massive friend list of Facebook will not translate into money at the end.

Your brand enhancement in these sites will not necessarily make you any money either.

Perry Belcher and Ryan Deiss have just announced that they will be launching a new social media marketing system called “Social Media Money System”

Perry claims with “Social Media Money System” anyone can start making at least $1 per each follower or friend per month. This is incredible.

“Social Media Money System” promises to teach anyone how to make thousands of dollars Every Month on Twitter, Facebook & YouTube – Without Ever Being Spammy Tricky or a Jerk

Is Social Media Money System The World’s Only Proven Roadmap For Success in Social Media Marketing We will find out soon.

For a Second Forget about reading a bunch of blogs on how to make money online. Forget about navigating this blog searching for tips and techniques on how to make money online. Just follow a few of the following steps and you too will start making money. All these steps are from my own experience. Remember this is hard work but again once you get the hang of it, money will start flowing in….Let gets started.

• Create a blog, start making 10 posts a day for 30 days. Then cut the frequency down to 3 posts a day. Each post has to be of 400 words. Don’t spend more than 7 minutes writing a post, if you go beyond 10 minutes you are doing something wrong. You need a seminar on content creation.
• Make one press release a day. There are a bunch of free PR sites. Submit the same release to all of them. Do this for 10 days in a row. With online press releases you get what you pay for. The more you pay the better exposure you get. I prefer the free option. From all my experiments I found its better to have 10 free press releases than just one $250 one. That’s just me, let me know what you find.
• Write 10 articles a day and start submitting them to article directories. At the end of the month you will have about 300 articles. Again if you are spending more than 10 minutes per article, You are doing something wrong. Just a word of caution, articles and blog posts are two different things, they are not the same. Blog posts have a character and persona where as articles are written with a journalistic flare. There are a bunch of article directories, these days almost all of them are effective and ineffective on the same breath. Don’t spend a lot of time breaking your head on what is working and what is not working, Just find the one that you like and go with. Search this blog for some of my recommendations.
• Create one video a day and submit it to top 10 video sites. Don’t spend a lot of time submitting into 500 video sites. Top 10 video sites will give you 80% of the traffic, so focus on the best sites ignore the rest.
• Create one special report a week. Now this could be the content from the blog posts and articles you are writing on a daily basis or from PLR content. If you are one of those people who think PLR content will not make you money.. Sorry.. Lets talk
• Hold One teleseminar per week. Conduct your teleseminars even if you have just one person on the call. I have completed over 800 teleseminars till now and trust me my best content has come from the Q&A we have at the end of the teleseminars. Never close a teleseminars without a live Q&A. Transcribe the teleseminar and then slice the content to load it to your blog, article directories and also to twitter.
• Create one info product a month, your info product can be a bunch of interviews, screen capture videos, audio CD’s of you narrating a story etc. Don’t spend more than 48 hrs creating your product. Any product that takes more than 48 hours to create is a waste of time. Remember in the 48hours you should create the salesletter, site design, shopping cart hookup, keyword research, PPC campaign setup, JV identification, Delivery mode sertup etc.
Yes there are some products that take months to create and I understand their relevance and usage, But when starting creating momentum is important and that is what you are trying to achieve here
• Write One Broadcast email a day, Many marketers suggest that you upload all your broadcast emails upfront into your auto-responder, my suggestion to you: please don’t. Write your broadcast emails on a daily basis, as this gives you a certain level of discipline as far as creating content is concerned. You don’t need to send one email everyday to your list, but its critical that you write.
• Contact one JV partner a day and ask them how you can help them, most people approach JV partnders for thier own versted interests. This kills the deal even before it starts. Always pay forward. Results will stak up for you in the end
• Contact One lead or customer a dayThis is a big one. Every time I ever spoke to any of my customers or subscribers they ended up buying more from me with out me ever selling anything to them. Talk about Affinity. Affinity is an important concept that many internet marketers are struggling to practice.

Follow those 10 steps for about six months and you will be well on your way to creating a six figure income online. Guaranteed!

This is another element which makes or breaks the growth of your online business especially in the current business and economic environment

In fact missing this single element  could cost you a lot of time, money frustration as well as many other emotional setbacks in  your online business venture.

Let me tell you why..

Who would you seek help from  if you have a serious cardiac or heart problem ?

A popular cardiac specialist , right ?

Who would you seek help from , if you  have personal or emotional challenges ?

Your best friend who understands  you well and always offers support and helping hand, right ?

If  you have a  serious money or financial challenges ?

You would seek help from a person who had been in your situation  before and how he or she could came out etc..

As you can see from the above 3 examples. it all boils down to  how they had positioned themselves in your own mind and sphere of influence .

In order to explain  how it works, let me introduce you to  an underlying principle which will help you remember  clearly and use it when you need it in your online venture and multiply your profit potential.

Its called  Milgrim’s Law.

It indicates that Market Place Will Blindly Believe The Words Of An Expert.

That means if you want your prospects and customers to believe your words and solutions you must establish yourself as  an expert in that particular area of interest.

Now the next question is how can you establish yourself  as an expert in the market place.

Based on my experience and knowledge these are few guide lines which has been proven over years to help you establish  as an expert in your prospect or customer’s mind.

1. Write a book  explaining who you ane, what  problem you are trying to solve and present it professionally.

2.Let some of the highly reputed and respected authorities and experts in the market place talk about you because of your unique value proposition and solution to the market place.

3.Demonstrate massive results and accomplishments in the topics of significant interest  in your market place.

4.Present your associateion, relationships as well as leverage points you have with the respective leaders in the market place.

5.Create massive buzz and launch your products or services and be accountable for your value proposition.

There are many other ways to  establish yourself as an expert in your market place however these 5 items have been proven to create many creats over night experts and success stories all over the world.

In my next post I am going to present a very critical element which every expert must pay attention to in order to get the best out of their audience and clients.

“Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in…” — Sonia Simone, “Why Content and Social Media Are a Powerful Match”

“A strong foundation increases the value of everything you do.” Aaron Wall, discussing SEO strategies.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

“SEO is knowing what the search engines want and giving it to them… so hard they f***ing bleed” Dave Naylor

“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” Duane Forrester

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” Bryan Eisenberg

Twitter is like hugging. Just becuase it’s hard to measure the return on investment doesn’t mean there isn’t value there. Tony Hsiesh

“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” Gene Grabowski

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” Tim Ferriss ]]> http://gorichonline.com/internet-marketing-tips/10-internet-marketing-quotes-to-read-and-relish/feed/ 0 http://gorichonline.com/internet-marketing-tips/5-questions-to-ask-before-you-buy-yourself-into-the-next-big-product-launch/ http://gorichonline.com/internet-marketing-tips/5-questions-to-ask-before-you-buy-yourself-into-the-next-big-product-launch/#comments Wed, 01 Jul 2009 09:00:28 +0000 Srini http://gorichonline.com/?p=1351 Thanks to Frank Kern, Mike Filsaime, Ryan Deiss, Anik Singal & folks at stompernet we have promotions going on every week of the year. As I am writing this post, Keith Wellman’s EasySalesLetter lunch is underway. Again the buzz is it will be a million dollar launch. Thanks to these folks affiliates like us make a few dollars…:)-

Before and during the product launch its usual to get a flurry of emails, that could be pretty intimidating. Here is a quick guidance on how to buy into one of these promotions, if you wish to do so:

Based On Reviews: The general mass buys based on reviews that people like you and me write upon using a product. You can certainly do so yourself, but given a product in its launch is too new and its too early to judge its success.

Based on Association Sometime people buy products from marketers becuase they want to somehow associate themselves with them. People have bought high end product from me just to become friends with me. Many marketers know this and during the launch, they make themselves heavily accessible to the public only to pull themselves out soon after.

So don’t buy just becuase you are expecting anything additional from the creator of the product. Buy based on merit and your understanding of the product.

Based On Bonuses: Many marketers wait for all the affiliates to promote so that they can pick and choose whose offer makes sense. During one of the recent launches some of the reputable marketers gave away their earlier versions of their product. How valuable these bonuses are? again that you have to decide.

If you are clicking too may affiliate links make sure you clear the cookies before you go to the link that you absolutely have to buy from.

Based On Impulse: Marketing could be a dangerous game when you are on the receiving end. Despite the rise of social media marketing, more and more people are impulsively buying things without even checking with friends and family. Facebook where are you?

Use your judegement and make sure that you have a strong recovery plan before you invest $1997 into any home study course.

Based On Your Need Not On The Promotion: This is characteristic of a true qualified buyer. Always buy what you need, never the one that is heavily promoted. There is nothing wrong with marketing promotions, but its important that you build the value instead of some one else telling how valuable a product is for you.

Its amazing how internet marketers are struggling to go offline yet are not willing to practice the age old methods for success. Before I go any further.. lets understand

What is a Clipping Service:

Wikipedia defines it as “media monitoring service”. A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, “watermarked” video/audio, and even billboards.

Such services hold, or have held, various names – changing over time as new forms of media are created. Alternative names for such services include:

* Press/media cutting agency/service
* Press/media clipping agency/service

A clipping service provider’s job is to search thousands of magazines and newspapers for articles, ads, promotions and anything else that you specify. You as a subscriber to this service will pay a basic monthly fee and the provider would mail you the original ads, promotions, articles to you on a monthly basis. Some providers even charge an additional fee for every clip in addition to the monthly fee.

We are fimilar to the term “Swipe File” in the interent marketing realm. And a clipping service helps you build your swipe file almost instantly. With a service like this you can monitor what your competitors are doing in your market.

If you are a direct marketer or a market of any sort for that matter a “clipping service” is must to have.

Where can you find a reliable service provider? Just google the term “Clipping Service” you will find a bunch.

Inc magazine provided a lowdown on the clipping service providers in 1992. Here is the list

* BACON’S CLIPPING BUREAU, CHICAGO (800-621-0561)

Costs $160/month, plus 96¢/clip. Follows 50,000 publications internationally, in 33 countries; 3,500 U.S. newspapers (all dailies plus most weeklies); 6,000 trade and consumer magazines; wire services. Delivers twice a week; two-to three-week lag. Features analysis of advertising-dollar equivalent. Will target by state or region; circulation; or type of publication.
* * *

* Burrelle’s, Livingston, N.J. (800-631-1160; in New Jersey, 201-992-6600)

Costs $218/month, plus $1.17/clip. Follows 11,000 U.S. newspapers; 6,300 consumer and trade magazines; English publications in Canada; wire services; Japanese economic news. Delivers twice a week; two-to three-week lag. Features TV extracts. Will target by western or eastern United States; state; city; or circulation size of newspapers.
* * *

* Luce Press Clippings, New York City (800-628-0376; in New York State, 212-889-6711)

Costs $210/month, plus $1.12/clip. Follows 15,000 U.S. publications — every daily newspaper and nearly every weekly; consumer and trade magazines; wire services. Delivers twice a week; 10-to 14-day lag. Features Canadian coverage (extra $65/month); international coverage ($10/month/country); TV extracts from news.
* * *

* New England Newsclip Agency, Framingham, Mass. (508-879-4460)

Costs $98/month, plus 68¢/clip. Follows all 1,400 newspapers in New England; also key nationals like the New York Times. Delivers one to five times a week; 5-to 10-day lag. Features daily municipal bid announcements; transcriptions of local TV news.
* * *

* Superior Clipping Service, Billings, Mont. (406-248-5996)

Costs $48/month up to 60 clips, 40¢/clip thereafter. Follows all Montana and Wyoming papers. Delivers once a week; one-to two-week lag. Features daily municipal bid announcements; can clip outside region for 60¢ per clip.
* * *

* Magnolia Clipping Service, Jackson, Miss. (601-956-4221)

Costs $30/month/state, plus 40¢/clip. Follows every publication in Mississippi and Alabama, plus daily papers and business journals in Georgia and Tennessee — about 600 in all. Delivers twice a week; five-day lag. Features coverage of top 45 national publications; faxes daily (extra fee); will analyze your coverage versus competition’s.
* * *

* Allen’s Press Clippings, San Francisco (415-392-2353)

Costs $30/month to $56/month, depending on states. Includes 100 clips; thereafter, 30¢ to 38¢/clip. Follows 2,400 newspapers — all papers in 10 western states, plus key nationals. Delivers twice a week; one-to two-week lag. Features strong focus on labor press, via trade journals.

– Researched by Michael P. Cronin