The unadvertised hidden agenda of most bloggers is to rank their blog higher in the search engines. In their quest to make money most forget that its the readers whom they are catering their content to. Higher rankings on search engines means, feeding the bots with words that can manipulate the index. Better ranking means more traffic and more traffic means more money.

Some are really do good as they structure the layout of the blog and drip content effectively, But most struggle to get a balance between how much they should write for search engines Vs the actual readers.

But what good is that traffic, if it doesn’t repeat itself?

Think about this, do you need 100 people reading your blog on a regular basis, stay connected to your content via RSS and comment as often as they can or 10,000 visitors who just hit your site because they were dragged( for lack of better word) to it by some tricky index that ranked your site high.

Certainly the former. Does that mean you don’t need the 10,000 visitors, heck NO. You need all the visitors and as many of them as possible.

Now how do you achieve a balance.

I have a thumb rule of 30-70. 30% of my content feeds the search engines, where are 70% feeds the real readers like you.

If you carefully read this post, you will see this is directly written for the human reader. No direct or lateral keywords in play. No keyword density or repetitions.

This balancing act comes with practice. There is no secret mantra to blogging, other than to just blog. You can certainly outsource the SEO writing aspect of your blog, such that you can solely focus on the human aspect, but here is a problem with it, People who read the natural content on your blog will also read the SEO content, so you better be sensitive to that.

Time taken to write this post: 7 minutes. Intrigued? Did I get your attention? Want to learn how I did it? visit KickStartBlogging.com