How To Inflict Value Appreciation To Your Blog In Three Simple Steps

Being a serious real estate investor I Have learnt one lesson: Appraise before you buy. Appreciate before you sell.

What does this mean to your online business?

Before you buy any blog or website make sure you get a decent appraisal of the blog. There are some professionals whose services you can avail. WebCritiques Name Appraisal and Domainappraisal.org are some companies that provide services in this area.

Sometimes brokers who list and sell businesses can also appraise your website, but again make sure that they have the right credentials.

If you wish you can find the value for your blog for yourself.

Dan Carlson has created an amazing blog appraisal tool that estimates the value of your blog

Lets talk about inflicting value

You just found that someone is selling a terrific domain name that is in existiance for about 3 years or so. There is not much content there but again the site is getting traffic. You are getting it at a terrific price. You know you can buy it, make some changes to it, increase the value and sell it back. The key is you have to inflict a value appreciation with in a short time.

Value Appreciation can be inflicted in three areas for your blog: Design, Content & Interactions

A good design takes time, effort and skill. Its hard to develop a theme of your taste in 24 hours. So make cosmetic changes to your existing theme. for example: Visual Blocks that will encourage opt-ins, Click throughs(125X125 banners). Comment density( Highlighting which post got how many comments)

Embedding social proofs into the design is an excellent thing. For example my authority Blog SriniSaripalli.com has about 800 RSS Readers. I waited for a long time to put the counter on the blog, but since doing that my subscriptions have steadily gone up. Getting a massive number of RSS readers to a new blog is little difficult( but people have done it in the post) I recommend you getting a Twitter counter or something in those lines. That can show big number with little effort.

Schedule some hours to go back and change the content of previous posts, include keywords if you are monetizing through text ads. Sometimes replacing the keywords in the past posts will attract more traffic instantly. Every month I spend about 4 hours or so to change the keywords in the past posts with some basic adjectives and qualifiers so that I can attract targeted long tail traffic from the current day on wards.

Post with a purpose. Strategize, think, re-think, re-assure yourself and then publicize your posts. The purpose in this context is you are trying to increase the value of your blog. No matter how average the content was now that you own the blog, the onus is on you to improve it

While frequency of posts, length and keyword density matters at the beginning, it’s the clarity, humor, persona, message and value etc that will hold the readers. The longer seasoning you have with your RSS subscribers count the more your blog will be valued for.

Make yourself visible on Twitter and Facebook. Make your website as your homepage on twitter

Scan Comments for hidden frustrations: Answer them with Videos, Audios not just with text content. Elevate the pain of your readers

Get backlinks, not those link exchanges. For better qualified links speak to the website owners and provide them your link (with SUBID’s) and anchor text. Focus on 4 keywords for each site and provide the anchor text appropriately

Sell from 125X125 block ads. There are some wordpress plugins that can even manage 3rd party ads and the complete provisioning process. Explore the option. Remember when you sell the blog, The new owner wants less management headaches. So the more you automate the better it is

Promote big ticket items. I don’t promote anything less than $697 these days. Any price point beyond $197 is perceived as an investment by the buyer :)- In most cases. Why would you want to deal with buyers who are only interested in $27 products? Also $697 products look appealing to the site buyer.

These days buyers want a big list behind every site. I would not recommend you part with your list when you sell your blog. My promise to my buyer is..I will do a smooth transition and will mail my list multiple times asking them to re-subscribe to the site and when they do..they will be subscribing into the new site owners autoresponder

While I can write for ever on this. I hope this post has been helpful. Depending on the feedback I receive from you, I will expand on each section little more. So go ahead and leave a comment if you found this post to be valuable.

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