The Death of BUM Marketing…
Well some marketers are claiming that submitting articles to article directories is pretty much dead.
Why?
Google has made some changes to its algorithm to crawl and index content by rating its uniqueness. The process is otherwise known as content scoring.
What it means is Google would like to see unique content on any given site only once. This is bad news for those marketers who are solely dependent on submitting articles to generate traffic.
By submitting articles to article directories you are effectively diluting the uniqueness of your content, while the content may be of immense value to the readers for Google its relevancy is lost if its repeating hundreds of times across the web.
The Solution…
Well to avoid that you can pretty much create unique content pieces and start submitting one article at a time to one website. If you are writing one article per web site you should only maximize the opportunity by submitting your article to websites that have the maximum traffic. .
If you look around the only web sites that have maximum traffic today are social media sites. For example hub pages.com, youtube.com, myspace.com, squidoo.com, delicious.com, and stumbleupon.com all these websites and a few more similar sites are getting a lot of visibility and traffic.
By placing quality content across these sites you can quickly get traffic and over a period of time can improve your own ranking across search engines.
I would highly suggest that you also pursue article directories. Article directories can provide you back links fairly quickly.
While the internet marketing is divided on the existence of content score, duplicate content etc, I suggest that you pursue article directories in a big way, despite of the fact that unique content always wins.
So you have an option either to go and write minimal content and maximize its distribution by submitting it across some common article directories or write lot of good content and submit that to high traffic generating websites strategically.
The choice is yours! Either way success will be yours!
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This blog was created by Srini Saripalli to address more tactical aspects of internet marketing.
So it’s not dead. You just need original content. The same basic items that drive people to your website also works well on search engines. I always tell me treat the search engines as if they were your own website and you won’t go wrong
Rick
You are right Rick,
Most marketers are going to the article directories to get backlinks but with “no follow” in place, what is the point?
Some of the top directories are pushing the minimum size of an article to be of 550 words. The days of submitting 200 word articles for directories are long over.
Other than these articles directories making money on adsense, what is the value for the writer if the article is stuffed with keywords and brings no value to the reader.